Topodium Group announce a new division, Topodium Kids, after acquiring iKidz Training and Consultancy company. In a move which sets to diversify Topodium Groups offering, alongside its marketing and innovation services, Topodium Kids will enable the agency to provide strategic consultancy and provision to the children’s sport, health, education and activity sector.
iKidz nears its 10-year anniversary as it takes on its new lease of life as Topodium Kids. The acquisition, overseen by children’s sport, fitness and activity expert and Topodium Group Co-Founder, Chris Sharman, aims to revolutionise businesses and operators working in the children’s domain.
“iKidz was established near on 10 years ago, with the aim of providing professional training and consultancy solutions to a sector which I am hugely passionate about” commented Chris. “Having worked in the children’s sector since the age of 15, and over the year working for great leisure, sport and health club business across the UK, I’ve wanted to focus on supporting an industry which has so much potential yet, in my opinion, has been unsupported and lacked the focus it deserves.”
iKidz lists several impressive clients under its belt, with the likes of global brands such as Disney, Universal Studios, LazyTown, Virgin Active and former holiday operator Thomas Cook.
Under its new name of Topodium Kids, Sharman and the wider Topodium Group team will continue to drive innovative solutions in the world of children’s sport, fitness, activity and education; focusing on improving the standards of those working with children by applying new ideas, inspiring fun and creativity, and adding value to its partners and their audiences.
“This is a significant milestone for me, bringing a business I built into the larger Topodium Group,” said Chris. “It will enable a greater set of solutions for our partners in the children’s activity sector. We have developed tailored solutions that can benefit from our additional marketing and technology innovation divisions, providing some truly exciting solutions to the industry. Our first of these solutions will be the launch of Kidztivity, a toolbox of 13 off-the-shelf sport, fitness, active and creative programmes for those working with children and young people.”
Chris continued, “Topodium Group are disruptors and we’re willing to shake the status quo. Through prompting conversation, pushing boundaries and thinking in new strategic ways, we are able to take our partners on a journey they may never have considered. At the centre of our approach, we’re all about empowering brands and organisations to achieve business growth and nurturing an authentic connection with audiences.”
Topodium Kids is the latest pillar to be announced within Topodium Group following the successful launch of Topodium Marketing in April. A third and fourth pillar are set to be announced in the coming months as the new agency positions itself as an innovative extension to organisations working in the sport and leisure, visitor attractions, and education sectors.
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