Topodium Group announces ‘Powered By’ marketing partnership with the Liverpool FC International Academy UK.
Commencing April 2020, Topodium Group will provide Liverpool FC International Academy UK with a full-service marketing solution. The innovative ‘Powered By’ solution offers complete marketing strategy, digital marketing, social media management, website design and management, and paid advertising among many other services in the Topodium Group toolkit, meeting the Partners direct-to-consumer marketing requirements.
Liverpool FC International Academy UK is a license held and operated by global sports coaching company Challenger Sports and this summer sees their third year running residential camps for players from around the world. The residential camps offer 1-week and 2-week programmes for 10-17 year olds, covering football and english language, with additional options for girls-only coaching and goalkeepers.
Challenger Sports’ Commercial Director and Head of LFC International Academy UK, Ross Metherell, said: “Partnering with Topodium Group was a no-brainer as they immediately understood our business and our requirements. Topodium Group’s ‘Powered By’ solution enables us to efficiently scale our marketing requirements at different stages of the year, marketing to and targeting players and parents across the globe. As we navigate the current impact of Covid-19 on the football coaching landscape, our initial work with Topodium Group will be on engagement and communication with our 150 plus players already signed-up to attend camp this summer. Simultaneously, they are also planning and continuing our awareness and sales campaign for this and future years.”
Topodium Group Co-Founder and Chief Marketing Officer, Chris Sharman, commented: “The Liverpool FC brand is world-renowned. It is truly exciting to be working with Ross and his team with our ‘Powered By’ marketing solution to bring the Liverpool FC brand and camp offering to families around the world. As an extension to his team, we are able to switch marketing services on and off as needed to accommodate the seasonality of their offering. Our strong direct-to-consumer experience will look to not only maintain but also grow the real international feel of the LFC camps, which last year saw children attending from over 50 countries from across the world.”
About Liverpool FC International Academy UK
Liverpool FC International Academy UK provide football and education provision in the United Kingdom, hosting students from all over the world at Myerscough College, which holds the distinction of being an English Football Association Charter Standard Centre. Students train at residential camps alongside experienced Liverpool FC coaches learning ‘The Liverpool Way’, understanding what it takes to be a player in one of England’s most successful teams. In addition, students learn important English language skills, alongside soft skills such as decision making, leadership and communication. Using the medium of sport, coaches and teachers contextualise language and actively engage every student who attends the camps, which usually take place over the month of July.