Topodium Group announces ‘Powered By’ marketing partnership with Challenger Sports owned goalkeeper brand, GK Icon.
Commencing April 2020, Topodium Group will provide GK Icon with a full-service marketing solution; encompassing marketing strategy; B2C digital marketing; social media management and website design and management, amongst a number of agreed services via their innovative ‘Powered By’ solution.
GK Icon, initially a franchise-based goalkeeping academy, was acquired by global sports coaching brand, Challenger Sports in 2014. After a successful period of growth, earlier this year Challenger Sports sold the coaching operations back to original GK Icon founder, Richard Lee. Challenger Sports retained the overarching brand and will now focus on the growth of their successful goalkeeper glove range and the launch of new GK Icon branded merchandise and apparel.
Topodium Group Co-Founder and Chief Marketing Officer, Chris Sharman, commented: “We are looking forward to working with GK Icon and providing them with our ‘Powered By’ marketing solution. Simply put, we are an extension to their team, delivering a complete, robust marketing solution. Our initial focus will be on customer engagement whilst the football world is understandably in a holding pattern due to Covid-19, but as we develop our partnership over the coming months, we will be building strong marketing foundations and using web, social and paid advertising initiatives to position GK Icon as one of the leading goalkeeper brands both in the UK and overseas.”
GK Icon Business Manager, James Clark, said: “We are excited to be partnering with Topodium Group. As a brand with a small personnel infrastructure, having access to their breadth of marketing skills will really help us to drive continued business growth over the coming months and years. We’ve some bold plans for future and we are glad that the Topodium Group team are onboard and bringing them to life.”
About GK Icon
GK Icon is the leading provider of professional goalkeeper training. GK Icon prides itself on maximising the potential of all young goalkeepers with many reaching a professional standard when using GK Icon goalkeeping principles.
GK Icon run a number of different programs for children aged 8 – 18; both inside and outside of schools and during term-time and schools holidays. GK Icon raises the standard for goalkeeper coaching and with an innovative approach to development, has become the perfect choice for young goalkeepers who are looking to take their game to the next level. GK Icon also provide quality goalkeeper apparel, gloves and merchandise via their online shop.