LazyTown Sports Club

Active | Kids
BRIEF: To develop an activity programme for 3-7 year olds based on the global TV show, LazyTown.


The LazyTown Sports Club is based on the global TV Show LazyTown and it’s characters Sportacus, Stephanie and many others.

Our team worked very closely with LazyTown creator Magnus Scheving to develop and launch an activity programme for children aged 3-7 based on the show’s characters and ethos for healthy living and keeping children moving.

We developed content, choreography, lesson plans and training manuals for LazyTown Sports Club and assisted with the filming of resources out in Iceland.

LazyTown Sports Club was piloted in Mexico City in 2011 and subsequently rolled out globally via a licensing programme.

We were retained as content developers and LazyTown’s global training partner for 5 years.

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