31 Proven Ways to Increase Website Traffic

31 proven ways to increase website traffic

Written by Ryan Grimshaw

Ryan Grimshaw is Senior Marketing Manager for Topodium Group. Specialising in digital marketing, communications and brand development, Ryan leads a team of marketers in both the United Kingdom and United States. Ryan has worked in marketing for over 7 years.

June 12, 2020

You’re here because you want to find ways to increase website traffic, huh? Well, we’ve been expecting you… No, really, we have.

All of these 31 ways to increase website traffic are activities our marketing team stand by, and we’ll let you into a little secret. We’re doing all 31 of these suggestions in this list, right now… and this very blog post is one tiny part of our efforts. Read on to understand more!

In fact, me and my team of marketers are at the very beginning of the whole process. Having launched our marketing and consultancy agency in April 2020, we’ve been building the Topodium Group website from the ground up.

Have we built and grown websites before? Of course, it’s what we do as marketers. Is it time consuming, frustrating and laborious? Sure, it can be at times… but there are plenty of ways to get started and increase website traffic as swiftly and efficiently as possible.

Increase Website Traffic The Right Way

Firstly, you may be wondering why finding ways to increase website traffic is important.

robot and knight planning to increase website traffic

Let’s put it this way, the more website traffic you receive, the more opportunities come your way.

The more opportunities, the more potential to acquire new customers, and what do customers mean? Yup, that’s right, customers mean revenue! (It also means you can put together a fancy report for your boss and say “look at all the cool stuff I’m doing and all the profit i’m driving.”)

The second thing to remember is that you don’t want just any old traffic.

You want super targeted and relevant website traffic that is suitable to your industry, sector or market. The more qualified your traffic, the more likely it is to provide a better return on investment (ROI).

Now, that may sound like a pretty obvious statement, though it’s easy to overlook once you’re in the swing of things.

The next thing I want you to bear in mind is your type of organisation or business. Each suggestion in this list of ways to increase website traffic works, though they may work in varying degrees for different types of businesses.

For example, in our experience eCommerce websites are likely to see more direct traffic and traffic from search channels, while media distribution organisations rely heavily on social media, so their social channel traffic is likely to be significantly higher.

What I recommend is that when you work through each suggestion on the list, you view it through your own brand or businesses filter. Work out how you can make each of the website traffic suggestions even more targeted to your ideals.

  1. Be Social on Social Media
  2. Write Guest Posts or Articles For Blogs
  3. Increase Your Websites External Links
  4. Publish Long Form Content
  5. Target Long-Tail Keywords
  6. Invite Quality Writers To Guest Blog On Your Website
  7. Use Schema Markup (structured data)
  8. Increase Your Websites Internal Links
  9. Interview Industry Thought Leaders
  10. Take Care of Your Website Health
  11. Optimise For Mobile-First Indexing
  12. Build a Digital Destination
  13. Produce YouTility Content
  14. Build a Newsletter Community
  15. Contribute to Forums and Comment Sections
  16. Analyse What is Working With Google Analytics
  17. Online Advertising
  18. Engage Influencers
  19. Update Your Old Blog Content
  20. Incorporate Video on Your Website
  21. Make Sure Content is Shareable
  22. Latent Semantic Indexing Keywords (or not)
  23. Master Content Transformation
  24. Make Yourself A Little Bit Famous
  25. Blogger Outreach
  26. Email Marketing
  27. Create Share-worthy Content
  28. Empower Your People
  29. Retarget Your Website Visitors
  30. Use Media Rich Content
  31. Step Away From Your Screen

1. Be Social on Social Media

Many lists will kick off with a ‘produce more content’ rally cry! That’s sound advice, but most marketers already understand that these days and there’s a plethora of content out there. It’s simply not enough to produce compelling, useful content and hope it’ll be found. You have to be proactive and share it.

robot with phone and social media to increase website traffic

Social media provides a great way of getting content out there. Though understanding what social media channel will work best for sharing your content is key.

Some social media platforms work better for those in B2B environments, such as LinkedIn or Twitter, and others like Instagram, Pinterest or Facebook tend to work for B2C audiences.

Managing all your social media channels can be a challenge. Utilising a social media management tool, like our very own Topost Social Media Management Platform, will save you time and energy, and will help you generate that all important traffic to your website.

2. Write Guest Posts or Articles For Other Blogs

Guest blogging is a popular way to increase website traffic, and generating those website visitors.

Why is it so popular? Because it not only drives relevant traffic back to your website, it increases the amount of backlinks and therefore ignites your website SEO performance.

Your authority within your sector will also see a nice, positive bump. Visitors will see your content being shared with other authoritative content. It’s the Hollywood of the digital age – you have to be seen rubbing shoulders with the right people until you get your own big break.

Not only that, guest blogging also enhances the reputation of your brand and business online. It can supercharge your organisations brand into new networks, expanding your potential reach.

All the while, you’ll supercharge your own personal, professional reputation in the process by becoming an expert author in your field.

This is the ‘five birds, one stone’ approach, and we like it!

3. Increase Your Websites External Links

Increasing your website’s external links (or outbound links) isn’t going to get you an immediate direct increase in website traffic, per se.

Linking out from your content creates opportunities. How? Well, in a number of ways.

Firstly, it’s likely that if you’re sending traffic someone else’s way they’ll notice (in their Google Analytics, for example), and maybe they’ll enjoy your blog content, or they’ll share your post, or maybe they’ll employ your services. Bingo!

robot and website backlinks to increase website traffic

Another way external links increases your website traffic is through the very process of including them on your site in the first place. You’re encouraging participation and engagement by sending the message that you’re open for linking, babyyyy…

In short, outbound links create inbound link opportunities in the eyes of bloggers, authors, influencers and the likes who may want to engage with you.

Adding outbound links is essentially adding value to your content and to the experience of your users. You’re making your website a more scalable, valuable resource by crediting your knowledge sources and backing up your statements.

Ultimately, you’ll build trust with those users who now know your content will be of a high quality.

External links may open new doors to them. It may help them discover more information on a topic. They’ll keep coming back to gobble up more delicious servings, knowing that you’re a helpful, credible source and that you give credit where credit is due.

Increasing the amount of external links on your website also appears to build trust on a page and domain authority level, too!

4. Publish Long Form Content

Long form content is, for most people, content which is longer than 1,200 – 1,500 words.

For a while, many people seemed suspicious about the place long form content had in our marketing arsenal – who wants to read loads of meaty articles filled with tons of insights and valuable information, right? Oh wait…

Long form content can work to drive website traffic for a few reasons; from providing in-depth knowledge sharing, to showcasing your brands history and products, to taking your audiences on immersive storytelling journeys.

I am a huge storytelling advocate. Stories are at the centre of great marketing, so the more compelling stories you have the more people will find a connection point with you and your brand. Storytelling builds connection and empathy. Why do you think we pass down stories, share in conversation, tell anecdotes – it’s built into our very nature.

Ps: Use this one sparingly – you want to keep your content mix as fresh as possible, so intersperse long form content with regular blog posts, news stories, videos and product features to keep all your audiences’ content preferences covered.

5. Target Long Tail Keywords

Most marketers will have some idea of their popular and high-intent keywords.

But how do we take keywords that next step to help us increase website traffic that is super targeted to our audiences? That, my friend, is where long tail keywords come into play.

Long tail keywords are longer and more specific keyword phrases. They’re the type of phrases that are more likely to be used when a user is searching for something in particular, is closer to the point of purchase, or may be using voice search.

As mentioned, long tail keywords are more specific and therefore the traffic from optimising your content and online advertising for long tail keywords means they’re more likely to be interested in your niche or specific topic.

Include long tail keywords in your SEO and your paid search efforts, where you’ll reap the benefits of less competition and higher search intent.

6. Invite Quality Writers To Guest Blog On Your Website

So, you’ve done the guest blogging, now it’s time to get guest bloggers to write content for you!

Open up opportunities for others to guest blog on your website by creating a specific page dedicated to your guest blog guidelines and submission process.

Focus your keywords on your industry or topic, alongside ‘guest blogging’, ‘guest post’ ‘submit guest post’, ‘write for’ and other similar phrases. Once this page is indexed, you’ll start to receive requests.

MyBlogGuest is a great free site; an online community brimming with guest bloggers. Post up your details and let bloggers know you’re open for submissions.

Another little tip is when you thank your guest blogger for their submission, kindly ask them to share the article within their own networks. That way you’ll get an extra added boost of traffic by doing nothing!

The thing to keep in mind when inviting guest bloggers to write content for your website is how the guest post will add value to your users and audiences. Make sure it covers a topic or provides information that your users want.

7. Use Schema Markup (structured data)

Another way to increase website traffic is to implement schema markup.

blob with CSS and source code on website

Schema markup is basically code that you put on your website pages to help search engines recognise and return more quality results for user queries.

The schema markup code tells the search engine what data to include in the search engine result listing, alongside what your content actually means.

Without getting too technical, schema markup uses a unique semantic vocabulary in microdata format… but rest assured, there is a schema website dedicated to schema markup, and Google’s Markup Helper.

Schema Markup won’t miraculously increase website traffic by itself, though it will improve your search engine performance meaning your pages will be better understood.

Schema markup also helps with achieving rich snippets, featured snippets and knowledge graphs increasing your click-through rates to your website.

8. Increase Your Website Internal Links

Many marketers focus on link-building activities to gain links from other websites, and bolster their websites link profile.

The quality of your website’s link profile is not only determined by the number of websites linking to you, it also takes into account your own internal linking structure. This is a prime opportunity to make sure when you’re publishing new content that you include internal links where relevant.

By creating more internal links you’re not only increasing your SEO benefits, you’ll also see improvement to your user experience and website flow.

Internal links can also be used to indicate to search engine crawlers your most valuable content, which could be buried in the murky depths of your website. Creating internal links helps hidden content have its time in the metaphorical sun.

Examples of opportunities where you can link to other internal pages in your content include links to your additional helpful related resources; links to your related content; links to relevant testimonials or case studies; or links to biographies and staff profiles.

9. Interview Industry Thought Leaders

What is thought leadership? Thought leadership positions your brand or organisation as an authoritative voice in your industry or sector. It can take many forms, from self-promotional content thrusting your brand into the limelight, to content about your product or service offering, or content created primarily to serve an SEO purpose.

Thought leadership content also allows you to translate business knowledge capital into outstanding, performing content. But, Ryan, how do I produce thought leadership content?

Thought leaders are not some kind of rare Pokemon character hiding in the long grass. They exist in your networks, in your colleagues, in your in-house teams. Interview those thought leaders who can educate others, those who can provide unique insights, and pinpoint those who can be the leading voice of your organisation. All of these people can increase the reach of your brand through thought leadership.

Interview those thought leaders already popular in your sector for added credibility and a boost in traffic from their name alone! They’ll likely share your content too, extending its reach.

Consistency, creativity and measurable performance metrics are key to your thought-leadership success. Spice up your thought leadership editorial calendar with YouTube videos, long form blog content, bite-size Q&A live sessions on social, and a webinar calendar. Ways of sharing your knowledge are endless!

10. Take Care of Your Website Health

Your website is arguably your number one marketing tool. It’s no surprise then, even if you have a basic website, that its health should be in optimum condition. There’s a lot that goes into achieving a healthy website, though two things you can focus on are your site speed and accessibility.

robot with computer screen looking at health check of website

Web users no longer wait around for your content to load – they’re gone in a shot! Expect your bounce rate to shoot through the roof and your site users to drop-off immediately if you’re making them hang around.

Reducing image file sizes, removing unnecessary coding, reducing unused plugins, will go a decent way in reducing your websites load time.

When it comes to website accessibility, you want to make sure you website is functional across multiple device types, browsers and network providers.

To help your users you should make sure your website is easily navigable, structured in a way that is somewhat expected, and that pages are no more than three clicks from any landing page.

You’ll also want to aim for AA accessibility rating at the least. Check out the Web Content Accessibility Guidelines for more information on how to ensure you website meets the needs and requirements of users with disabilities.

Check out our Entry Level and Enhanced Level Marketing Health Checks.

11. Optimise for Mobile-First Indexing

So, here’s the thing. You have a desktop website and you have a mobile website – you spend loads of time working on your desktop site to make it an absolute user dream. That’s all well and good until you realise mobile-first indexing.

Mobile-first indexing is the answer to making the web a more mobile-friendly place, mostly due to the behaviour trends of web users. This means search engines predominantly use the mobile version of your website to determine search rankings.

In short, you want to make sure your content and user experience is just as great on your mobile version as it is on your desktop version. Google’s Mobile-First Indexing Best Practice is a good place to start.

Note: Since July 2019, Google’s primary default is mobile-first indexing for all new websites!

12. Build a Digital Destination

Now, a digital destination may mean different things to various brands and organisations.

What do we mean by digital destination? We’re saying you want to create a reason for users to come to your website, perhaps other than the primary action of browsing, purchasing or inquiring.

Why would you want to spend time doing that? Well, users may not be in the mind frame to do any of those actions right now, though you still want to engage potential customers and benefit from that traffic, because some time in the future they may need to do those very actions and you’re the brand that will come to mind.

How do you create a digital destination? It’s all about the experience.

It could be anything from a built-in forum on your website, a free on-site service or product trial, a resource hub full of inspiring and helpful advice articles and videos, or the gamification of your product or service (think quiz, points leaderboard, treasure hunt, badges, competitions).

13. Produce YouTility Content

When we started out here at Topodium Group, the whole team read the marketing essential Jay Baer’s ‘YouTility: Why Smart Marketing is About Help Not Hype’. This is something a lot of our team had already been doing over the years, but Baer’s take is a refreshing reminder of YouTility marketing in practice.

“To win attention these days you must ask a different question: How can we help?” – Jay Baer.

YouTility marketing is marketing that is inherently useful to the intended audience.

One of our favourites is beauty brand Nivea, who provided Brazilian sunbathers with phone-charging capabilities in magazines. Lucky beachgoers could use the Nivea advertisement, which featured a solar power panel, to charge their phones while catching some rays.

Take your YouTility marketing even further and make it aspirational. Do something life-changing and make the world a better place, like UTECH:

15. Contribute to Forums and Comment Sections

As a marketer or business person, you’re likely scouring the web daily, looking at your industry news or checking out your sector hangouts. Why not use this time more wisely and actually engage with your communities and get involved in the conversation?

Commenting in forums or posting in comment sections can help to increase website traffic over time. How? Because you and your brand will make a name for yourself by providing knowledge, insights and thoughtful responses.

No brand or business should be operating in a vacuum. Drop the spammy links, the repetitive sales pushes and the product posts. You should be engaging on a human to human basis with other people in your sector by posting quality and relevant responses.

Can’t find your niche? Be brave and start your own online conversations. Ask questions, be open and honest, and start to build those relationships that will reap the increased website traffic rewards down the line.

A good place to start is on Twitter, which has several sector/topic chats like #CommsChat #SEOChat etc.

16. Analyse What is Working With Google Analytics

Google Analytics allows you to collect data and information on your websites and apps, and on your users.

From customer and market insights, to top performing pages and traffic analysis, Google Analytics has a wealth of information to help you increase website traffic.

robot analysing computer screen

Take the time to analyse what marketing activity is working well by understanding your Google Analytics data. Monitoring increases in traffic, spikes in engagement, and time spent on your website can help you understand what is popular with your audiences and what is succeeding.

Use this to inform your strategy, for example, by producing more of the same content which is outperforming the rest. You can also see geographically where the majority of your traffic is coming from, which channels are your best performers, and when (time of day) visitors are active on your site.

All this data stacks up, so you can circle round and do even more of the good stuff. Or, pivot your strategy if things aren’t working too well after a good amount of time.

Ps: If you’re new to Google Analytics, Google offer free interactive training through their Google Analytics Academy.

17. Online Advertising

One of the most obvious and quickest ways to increase website traffic is online advertising, but it’s also one many people get so very wrong.

Paid search and paid social media advertising can return a huge amount of visitors to your website. Using tactics such as display advertising can help you build your brand and get thousands of eyeballs on your website.

But be careful, if you don’t know the pros and cons of each paid channel, if you don’t know how to target your campaigns effectively, and if you don’t have a thoughtful and clear strategy aligned to your goals, online advertising can be one big costly mistake.

You’ll want to make sure that the high increase in website traffic is worth the while and the spend. This comes down to your channel strategy. For example, if you’re undertaking a paid search campaign to drive sales, you’ll want to focus on a healthy mix of relevant header terms and long-tail keywords which have high commercial intent.

Depending on your industry and sector, competition can be rife and drive up expense. Though, if you have the right plan and you’re willing to spend the time monitoring and optimising your campaigns, the benefits can be astounding.

Remember, paid search is a marathon not a sprint!

18. Engage Influencers

Okay, I’ll be very honest here, I was initially weary of the influencer trend.

When the influencer trend first came to light, it was mostly limited to celebrities and high-profile bloggers. Personally, at that time, I rarely saw it handled in an authentic way and it all felt a little… crass.

There’s no doubt influencer marketing has its place in any impressive marketing strategy, and even my cynical self has come to terms with its place as a marketing stalwart. Call me a turncoat, but since influencer marketing opened up to micro-influencers and took on a more authentic, honest and credible approach, I was happy to jump on the influencer bandwagon.

Influencer marketing doesn’t necessarily work for every brand or business. Do your research, sketch out a budget, and plan on how you’ll measure success. Proving the return on your influencer marketing strategy is key, and it’s also probably the most difficult part.

One way of making the tracking of your influencer campaign easier is by creating a specific hashtag. Using our very own ToPost Social Media Management Platform, you can track specific brand mentions, hashtags like #TopodiumGroup, and track exactly what your influencers are mentioning.

19. Update Your Old Blog Content

Content can quickly turn stale, especially in a digital world where there’s so much content out there!

Keeping on top of your own blog content can not only save your existing content from falling into the marketing abyss, it can also save you a whole load of time on new content creation.

knight writing content on a scroll with blob floating past

I remember working in marketing for a university. When I started I wrote a bunch of great content articles but they didn’t seem to have much impact, so I wrote more, and more, and more.

What I didn’t realise back then was that some of my older content was seeing a small, interested trickle of traffic.

I started to research other blogs which ranked in the same content topic area, one of which was showing for the Google SERP featured snippet. I analysed what that blog content was doing that mine wasn’t – I looked at the content and the style and took note. Then, I went back to my own blog post and I made a few tweaks and changes; I added to the content to create more in-depth knowledge, covered more areas, added more trust-signalling elements such as quotes and supporting links. I also styled the post so it was optimised in a way for SERP featured snippets.

Low and behold, content was ranking really high and I’d managed to steal the featured snippet away from my competitor. Win win! My once trickle of traffic was a stream of relevant and highly valuable organic visitors.

You can also use your content update task as a way to re-launch your content, for example, “40 ways to increase website traffic, 9 new tactics added for 2021!”

This works well as it shows you’re staying on top of your content, and that it’s relevant to audiences who are searching right here, right now.

20. Incorporate Video on Your Website

I’m a writer, so I love blog content and reading articles. However, I’m probably not your sole marketing audience. What is more likely is that your audiences love absorbing video content.

Now, text content certainly has its place in your content strategy, but video content is not only attracting more attention these days, it’s also ranking in Google and other search engines more prevalently than ever before.

Your video content, if structured for SEO, can rank for your key topics and themes, and increase website traffic exponentially.

The use of video also helps break up your website, making it more engaging for your users; grabbing and holding their attention.

21. Make Sure Content is Shareable

One sure-fire way to increase website traffic is to make your content shareable. Not just shareable, but easily shareable. You want it to be so easy that users almost naturally share the great content they’re reading. How do you achieve this?

knight in armour with computer screen and backlink symbols

Start by having at least social media share icons on your website’s blog and content pages. Next, look at how to integrate these in your users website experience.

On our Topodium Group blog, a non-intrusive pop up appears promoting social sharing when a user scrolls through a blog article. Not to miss out on those who may want to share immediately, we also have icons at the top of posts too.

Shared content obviously increases your reach, but it also adds credibility, as each social share is a little yippee in your content corner, indicating it’s doing its job by providing benefit to your intended audience.

Oh… and just think of all those beautiful backlinks to your website!

22. Latent Semantic Indexing Keywords (or not)

Latent Semantic Indexing is not going to increase website traffic, though many SEO’s will argue alternatively. So why have we included it?

First, it’s important to understand what LSI is. In short, it’s an approach taken by search engines to understand the meaning between terms and content, and from that understanding, define themes and linguistic relationships.

It’s not such a ridiculous leap to make to say that including LSI keywords, or synonyms to your target keywords, within your content could impact on how your content will perform in search engines. But right now, there is no evidence to show that is the case.

However, there is some worth in making sure you are using relevant keywords and relevant synonyms in your content. Not specifically LSI keywords, but industry or sector terminology that is accurate and understood by your audiences. We call this co-occurence, so everyone is aiming for clarity in the terms used, and search engines use semantic search to benefit topic clusters and content indexing.

23. Master Content Transformation

Content transformation is one of my personal favourites when it comes to increasing your website traffic.

Why is it my favourite? Because it’s so simple, and you already have most of the things you need right at your disposal. And sometimes you can discover content that you never knew existed, or see existing collateral in a new light.

With content transformation you can take existing content and repurpose it, making it more versatile and giving it ‘more legs’. More legs means it will work harder for you, and perform better. It’s taking one idea and turning it into various formats, for different channels.

Sometimes content can be locked away, or your content team have always delivered it that way. Why not take that content and recreate it in different styles, mediums, and for different uses?

Content transformation is the Queer Eye of the marketing world. Content transformation unlocks your contents potential. You may not come out with a new wardrobe or stylish interior, but you’ll certainly own dynamic, varied content and assets, henny!

24. Make Yourself A Little Bit Famous

To quote a Topodium Group friend and Motivational Speaker, Penny Haslam… “Make yourself a little bit famous.”

Topodium Group Co-Founder Chris Sharman met Penny at a UK National Sales Conference, which she was hosting and Chris was speaking at. A few of the team now follow Penny on LinkedIn, and she has a fantastic book packed with stories, advice, case studies and encouragement in order to make yourself a little bit famous.

Okay, other than us fan-girling, how does making yourself a little bit famous increase website traffic?

knight and hands holding content

Increasing your reach, whether that be through TV appearances, radio guest slots, speaking at events, chairing industry panels or presenting awards… it all adds up, and people will Google the heck out of your name and your brand. (Ps: Clean up your drunk photos on social media of you riding a blow up banana in Magaluf circa 2001).

Putting yourself out there can be challenging and daunting for some, but success also breeds success.

If you put yourself in the spotlight, more opportunities are going to come your way. You’ll get backlinks, referral traffic, and brand mentions – keep plowing away at increasing your profile and your rewards will start to snowball.

25. Blogger Outreach

Will blogger outreach get you increased traffic to your website? Downright so! Is blogger outreach a nightmare for most marketing professionals? Absolutely.

Look, we’re not going to paint some rosey picture here… blogger outreach can be difficult to get right. It often involves sending out lots of emails trying to get your content, or your product/service, in front of relevant bloggers and journalists. It also involves being prepared to set your content-ego aside – many bloggers will tell you straight out if your content stinks.

To do blogger outreach in the right way, and avoid any brutal kickbacks, you should make sure your emails are personalised and NOT spammy. You want to convince and persuade your list of bloggers, who hopefully have large relevant audiences to your offering (otherwise you’re doing this very wrong) to talk about your product, service, share your content and link to your website – whatever it is you want your main objective to be.

The very nature of outreach often means shotgun templated emails, or sniper emails, which are highly targeted and personalised and after you finish reading them you feel like you’ve had a brief encounter with an internet stalker.

We’d always recommend segmenting your outreach list, crafting your pitch for each segment, avoid brown-nosing, and do try getting creative and inventive!

26. Email Marketing

Email is often the poor sibling of all the activities within a marketing plan. Why is email marketing so forgotten about?

Most businesses are primarily focused on acquisition – new customers, new clients, new business, new leads. Email marketing is often usurped by content marketing, or paid search and social. The thing is, email marketing can play a really substantial part in all of these activities AND it stands alone as a hardworking marketing channel itself.

Email marketing, done in the right way, can see a beautiful uptick in your website traffic.

Some key things to remember are not to bombard your email lists; keep your email designs and content fresh and engaging; and if possible automate your emails to match several touch-points in your customers user journey. That way you’re always providing benefit, and in most cases bringing them back to your website.

Also, an email subscription or newsletter can ensure your current audiences stay engaged and keep coming back to your website for new products, services, and content.

Check out this great blog post with loads of email marketing tips from my colleague Amelia.

27. Create Share-worthy Content

Whether it’s infographics, data depictions, or just amazing designs and examples of your work – creating share-worthy graphics is going to increase your organic reach across your networks. And guess what that means… more hits to your website!

When we talk ‘share-worthy’, we’re thinking about the following things:

  • Are you offering a solution to a knowledge gap? Does your content answer a lot of people’s question?
  • The Zig-Zag approach: When everyone zigs, maybe you zag? Take a different view point, analyse a new perspective (and remember to have credible data to back up your points!)
  • Are you using high-quality images and media with your information to illustrate and highlight your points?
  • Is your content designed for skim readers? Break it up into bitesize chunks. Don’t waste your words. Signpost or anchor link to sections from the top of your content.
  • Invoke some social currency tactics by sourcing and then incorporating quotes from industry influencers, networkers, social media heavyweights – if you include them in your content, let them know. They’ll likely share it and you can sit back and watch your content shares sky rocket!
  • Oh… and finally, you could always simply ask your readers to share your content.

28. Empower Your People

One strategy which has really grown in many ways over the years is brand advocacy; from celebrity endorsements to influencer programmes, getting your brand out there has taken on many different forms.

But what about employee advocacy?

A Nielsen study showed that 84% of people trust recommendations from friends, family, colleagues over other forms of marketing. So, your employees are perfect brand advocates to help boost your online presence and drive that website traffic!

Some colleagues won’t want to engage, and that’s fine. Don’t force it. Rather empower your colleagues with the tools and accessibilities to participate in the social media action.

Some great little tips include:

  • Creating a company-wide hashtag so your colleagues can tag you in, and you can easily collate those employee posts!
  • Make sure your colleagues know and understand your social media goals. Lay out any guidelines in a clear, concise way. Don’t make barriers, rather give supportive advice, encouragement and tips.
  • Have an open dialogue – our social media management platform ToPost offers colleagues the opportunity to respond to posts and collaborate on messaging before they go live.
  • Share your social internally – the LinkedIn feature is great for this. It notifies your connected employees when there’s a new LinkedIn post from your Business Page. They can engage and share across their own networks and drive that referral traffic to your website.

29. Retarget Your Website Visitors

So, you’ve been following all our tips and helpful advice to increase website traffic…. and it’s worked! Result.

robot and website on mobile phone

But, what now? Well, one way to maintain your increase in website traffic is to retarget your website visitors. That’s right – they’ve made that connection with your brand already, and it’s now time to build that relationship with them.

With paid search and social media advertising, you can run retargeting campaigns to recapture that traffic you’ve received. Just make sure that you’re always providing new content and additional benefits to those users!

30. Use Media Rich Content

It’s a small one, but it’s an important one.

Image rich content outperforms text-only content. Don’t believe me? This industry article has all the facts. 90%+ more social shares! That’s one way to achieving viral content and increasing your website traffic.

You may ask what kind of media should you be using? Our view is that it’s not so prescriptive; content could be a bunch of images, an infographic, a video.

31. Step Away From Your Screen

WHAT? HAS HE LOST HIS MIND?!

How can you increase website traffic if you’re not slaving away at the laptop, creating landing pages, deploying paid search and paid social advertising, writing blog posts…

Some of your best, most qualified traffic isn’t always achieved through digital means. Consider your offline and traditional marketing efforts.

  • Create an events and exhibitions planner and set up your stall
  • Attend network meetings, make connections and expand your business circles
  • Speak at conferences; share your thoughts and your journey
  • Host physical meet ups and workshops
  • OOH (Out-Of-Home) advertising still has its place. Reaching people in public places with your brand can see massive results in terms of your website visits. From roadside billboards, digital screens in shopping malls, and on bus shelters, as well as on the sides of buses – outdoor advertising expenditure continues to grow in the UK.

All this offline activity goes a long way to fulfilling your online goals of increasing your website traffic.

Final Thoughts

knight robot. and blob showing growth graph

Increasing your website traffic can take time; it certainly takes patience and a solid plan. When you start out it can all seem a little overwhelming.

Desmond Tutu once wisely said that “there is only one way to eat an elephant: a bite at a time.”

The way to successfully increase website traffic is to gradually take on just a little at a time. Build on your success, track your growth, and take every win as the fire, energy and determination to tackle your next project.

At Topodium Group, we’ve plenty of experience in building brands and online presence. We’ve ignited websites for both global brands and smaller independent businesses, taking their average performance to new levels with relevant, valuable and engaged website traffic.

If Topodium Group can assist with any of your website and digital marketing requirements, feel free to reach out! Share this article, and let us know which is your favourite tip!

This article was written by Ryan Grimshaw, Senior Marketing Manager at Topodium Group.

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